SafarRick

SafarRick is a modern auto-rickshaw ride-hailing app designed to offer more than just a commute — it’s a complete in-city travel experience.

With value-added features like onboard Wi-Fi, snacks, and customizable refreshments, SafarRick needed a bold, user-friendly website that reflects its innovation while staying accessible to a local audience.

Design Goals

• Craft a friendly and vibrant interface that mirrors the brand’s desi charm

• Simplify the app’s offerings into engaging visual storytelling

• Ensure the landing page converts visitors into app downloads

• Balance functionality with fun, making the site approachable for all ages

Web Design Execution

The website uses bold visuals and crisp copy to instantly communicate the brand’s unique ride experience:

• Custom Illustrations to show app benefits like Wi-Fi, comfort, and affordability

• A bright yellow and green palette to reflect energy, freshness, and mobility

• Clear CTA: Download The App button placed centrally for conversion

• Sections written with a casual, upbeat tone to speak directly to local users

• Mobile-first layout that keeps UI tight and responsive

Hypothetical Impact

• 65% Boost in User Engagement
  Fun, snack-based value propositions and Wi-Fi mentions sparked curiosity and shares, especially among students and daily commuters.

• 45% Increase in App Downloads
  Clear CTA placement and benefit-driven copy resulted in higher user intent and click-throughs.

Deliverables

• Hero section with visual storytelling (Rickshaw, Driver, Comfort tags)

• Responsive website mockup (desktop + mobile)

• CTA integration strategy

• Brand-aligned typography and color system

Conclusion

The SafarRick website stands as a digital extension of the brand’s unique promise: a smart, comfy, and enjoyable local ride. With its cheerful UI and compelling message, it transforms the perception of rickshaw travel into a lifestyle upgrade.