RIVR Apparel

Bold, Minimalist Branding for a Culture-Driven Fashion Label

Client Overview

RIVR is an urban fashion brand blending premium comfort with street-style edge. With a growing product line and strong creative vision, they needed a brand identity that reflected boldness, authenticity, and everyday wearability.

Project Goals

• Craft a visually striking logo with a strong, timeless silhouette

• Create a distinct identity suitable for high-quality casualwear like hoodies, sweatshirts, and denim

• Build a scalable visual system for packaging, social, and apparel applications

• Boost recognition and visibility through a signature, wearable brand

Logo & Identity Design

The RIVR logo features a mirrored R and bold, angular structure designed to reflect confidence, individuality, and motion.

• Custom letterforms convey movement and symmetry, essential in the brand’s vibe

• The gold-on-navy palette adds luxury and contrast, making it pop across fabric, tags, and screen

• The design works seamlessly on clothing labels, jackets, tote bags, and more

Visual Results & Impact

• 60% Increase in Brand Recognition
  Customers began associating the mirrored “R” with quality and style, leading to higher brand recall in marketplaces and on social media.

• #1 in Social Engagement Growth
  Strategic brand visuals led to a sharp increase in post shares, saves, and collaborations on platforms like Instagram and TikTok.

Deliverables

• Logo design (primary, secondary, icon)

• Clothing label designs for hoodies and denimwear

• Color palette and typography guide

• Social media templates and visual mockups

• Packaging tags and sticker concepts

Conclusion

RIVR’s rebrand was crafted to be instantly recognizable and built for culture. From stitching on denim to digital drops, every design element works hard to leave a bold impression.